Product Manager, S&M Tools and Technologies

Purpose of Job

Owns the strategy, roadmap, implementation and value realization of digital tools & technologies supporting the commercial function. The role ensures Sales and Marketing platforms—such as CRM, CPQ, pricing, marketing automation, customer 360, analytics and next gen AI based tech technologies—enable profitable growth, reduction in cost to serve, regulatory compliance, and superior customer experience. The role bridges commercial strategy, business process design, and enterprise technology delivery in a highly complex, regulated B2B environment.

Work cross-functionally with teams in Marketing, Sales, Customer Fulfillment, Supply Chain, and IT to drive continuous improvements and create a customer-centric organization.

Key Accountabilities

• Own and define the product vision and roadmap for Sales and Marketing tools aligned with commercial strategies
• Translate market, customer, and sales requirements into scalable digital solutions
• Prioritize initiatives based on business value, ROI, compliance impact and adoption
• Support go-to-market strategies across specialties, commodities businesses
• Own, evolve and implement CRM, CPQ, pricing, contract management, customer portal and sales analysis capabilities
• Improve sales productivity through automation and simplified workflows
• Deliver on next gen sales technologies such as using AI, ML, etc. from conceptualization to delivery
• Develop and implement tools supporting lead management, campaign execution, customer segmentation, and digital engagement
• Enable B2B marketing workflows aligned with distributor and direct-sales models
• Support product lifecycle marketing using digital tools (new product introductions, regulatory updates, substitutions)
• Integrate Sales & Marketing tools with ERP, product master data, regulatory systems, and customer portals
• Ensure data quality, governance, and auditability across commercial systems
• Lead end-to-end delivery of enhancements using Agile or hybrid methodologies
• Partner with IM, data/digital teams, system integrators, and vendors to deliver quality solutions
• Manage global vs. regional requirements and deployment sequencing as required
• Driver user adoption through training, enablement, and change management
• Define and track KPIs such as sales productiviity, conversion rates, margin improvement, and cycle time reduction
• Continuously gather user feedback and analytics to refine the roadmap
• Own platform lifecycle management, upgrades, and license optimization
• Evaluate new tools and capabilities (AI-driven pricing, digital self-service, customer analytics)
• Manage vendor and SI performance against delivery and value targets

Formal Education

• Bachelor's degree in Business, Engineering, Sciences, Information Systems or equvalent degree
• MBA or advanced degree preferred

Working Experience

• 10+ years of experience in Product Management, Sales Ops, S&M tools/tech, or Digital Transformation
• Proven experience delivering Sales and Marketing platforms in Chemicals or B2B industrial environments
• Experience working with global commercial organizations and complex product portfolios

Required Personal and Professional Skills

• Strong product management discipline (roadmaps, prioritization, backlog ownership)
• Strong financial acumen (business cases, ROI, value tracking)
• Excellent communication and inter-personal skills across organizational levels
• Technology Exposure -CRM, CPQ, Pricing, marketing automation platform experience (Salesforce, SAP preferred)
• ERP integrations (SAP preferred)
• Analytics and reporting tools